Google Ads and AdGroups

This week we learned about Google Ads. Finding the right Google Ad words is an art and a science. I hadn't realized how difficult this would be. I think the key is trying to think like a customer. A few questions that could be asked are 

1. Who are the customers you are trying to get?

2. Who else might be a customer?

It's important to make ad groups that would attract different customers. The reading and videos this week had a lot of great advice. The article that I found very valuable was "The 7 Best Practices for Google Ads Expanded Text Ads". With the widespread usage of technology devices, it's important to write the ads to speak to people on all devices. Choosing the right keywords is the science behind. To be more specific it's important to add the right words and update you site to make sure its relative to your ad.