When creating a website the most important thing is to get people to your site. Without traffic all you have are words and pictures. The worry I have is, is my site good enough to keep people coming back. It's not ready yet. This weeks lesson will help get people to the site when it is ready.
A couple things I found interesting were the choice of words you use will drive traffic to your site but sometimes you get traffic that you don't want. There are negative words you can use that you can include to narrow down who your ads target. Figuring out those words can be difficult and could take time. Another thing to remember is choosing the right amount of keywords. Most advertisers choose between 5 and 20 keywords. To me that is a large variance. There is definitely a science behind picking the right words to use.
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