Landing Page Optimization & Basic SEO

The key to getting people to go to your site and stay at your site is your landing page. You can have the best keywords and the best google ads in place. If it doesn't match to your landing page it will kill your conversion. This week we learned how to optimize the landing page and some basic search engine optimization (SEO). There are five things that are important to remember but the key to it all is to remember that it a program doing all the work. The search engines use an algorithm to select your site and send it to the person. You don't want to trick the system but there are ways to make sure your site is selected. Naming links, getting your site linked from other sites, titling your pages, refreshing your site, and having the keywords on the page will get the algorithm to direct them to your site.