ROI and Optimization

It's incredible the amount of tracking is available for a website. I am getting lost in the different ways to analyze all the data. Determining the next steps and then determining the next, next steps can be mind numbing. So this week I've learned that the best way is trial and error. There is a pattern to follow to start with a good ad but you have to keep analyzing it and changing when the data says to. Another thing that is really important is appealing to customers on mobile devices. Considering the amount of time people are on their devices, it's important to target ads to them. They are also more likely to call you because they have the means to do so. One thing I have not done is created ads that are suited to the mobile audience. Another important thing to do is highlight what makes you unique in your ad. Considering the amount of ads that people will see, you need to stand out.